Do Meta Tags Matter for Podcasting?

GreggArticles, Media Production0 Comments

This is a question I’ve gotten a few times now. “Do meta tags really matter for your podcast?” To be honest I wasn’t sure how to answer this at first. Does it matter? I was taught to do it so it must matter right? Well, I did some testing and as with most things we’ve been taught, the answer is “not really”. I know, I know, that’s a bit counter-cultural so let me explain. The point of the meta tag Meta tags are by no means a new technology, they’ve been around ever since the early days of search and thus their purpose can be found in that world. Meta tags make it possible for search engines to categorize information in order to better serve that information to the correct audience. Let’s say you write an article about restaurants in … Read More